Throughout the final months of the year, the holidays are a joyous time to spend with loved ones. During this time of giving, the holiday season tends to result in increased waste. In the UK, an extra 30 percent of rubbish is produced and discarded throughout the festive period when compared to the rest of the year, and 12,000 tons of the total waste is made of about eight million Christmas Trees that are discarded after the season.
To celebrate the festive season and reduce waste during the holidays, Shangri-La Hotel, At The Shard, London transports guests from London bridge to the snow-capped slopes of Lech, Austria with décor inspired by the European winter, including scenes and décor made from recycled materials as well as a Christmas Tree fashioned from recycled and recyclable materials.
The hotel’s winter wonderland transformation provides a multisensory experience that boasts an alpine-inspired ski lodge reception area, cozy winter chalets, ski gondola displays, gingerbread village and more to rival a traditional holiday season in the Alps. Sustainable materials such as wood, recycled glass and paper have been used throughout the installation.
The centerpiece of the hotel’s festive theming is a five-meter high paper Christmas Tree created by London-based luxury design duo from Makerversity at Somerset House, Tom Stables and Rebecca Lucraft of Stables & Lucraft. Fashioned from recycled and recyclable materials from the hotel, the tree features lyrics from carols and winter songs from nine different countries to create the illusion of a cloud of words. The tree is illuminated from the inside and celebrates a sense of togetherness that transcends physical distance felt during the festive period. The tree’s frame is upcycled from the hotel’s 2019 Christmas Tree and serves as a nod to the hotel’s commitment to sustainability.
“This year, the festive calendar will be unlike any other we’ve experienced,” commented Stables and Lucraft. “London is such an international city, and many of us have loved ones living in different parts of the country or world who we may not see this year. We wanted our Christmas Tree to evoke a feeling of warmth and togetherness for those who might be celebrating a festive season apart from their loved ones.”
Thank you to Shangri-La Hotel, At The Shard, London for promoting sustainability during the joyous holiday season.