Since 1985, Breast Cancer Awareness Month is celebrated every October to increase awareness of the disease and raise funds for research into its cause, prevention, diagnosis, treatment and cure.
This October, Shangri-La and Kerry properties around the world are celebrating with pink-themed awareness and fundraising initiatives.
On August 28, Kowloon Shangri-La, Hong Kong was honored to be the venue sponsor of the Pink Desserts 2019 kickoff party, a city-wide program that encourages companies to participate in Pink October. This year, Kowloon Shangri-La, Hong Kong, Island Shangri-La, Hong Kong and Kerry Hotel, Hong Kong are three of 46 participating merchants. Their efforts will benefit the Hong Kong Hereditary Breast Cancer Family Registry, a breast cancer research organization that provides genetic counseling and testing, psychosocial services and public education.
Kowloon Shangri-La, Hong Kong’s Lobby Lounge offers a Pink Afternoon Tea with glazed pink cakes, savory treats and a selection of rosé Champagnes. A portion of proceeds from the Pink October offerings at Déli Kool, Tapas Bar and the Lobby Lounge will benefit the Hong Kong Hereditary Breast Cancer Family Registry.
As a participant in Pink Desserts, Island Shangri-La, Hong Kong is offering a Pink Afternoon Tea with delicious sweets and savories including the pink California roll, raspberry mint tart and raspberry rose-flavored scones. Priced at HKD558 (about USD72) for two guests, the Pink Afternoon Tea is available in the Lobby Lounge through October. Ten percent of the sales will be donated to the Hong Kong Hereditary Breast Cancer Family Registry.
Guests can also participate in Pink October at Island Shangri-La, Hong Kong with a takeaway cake from Island Gourmet. The Pink Rose Cake, a rose lychee mousse cake with strawberry confit and lime biscuit, is available through October and is priced at HKD450 (about USD58) for a large cake and HKD53 (about USD7) for a miniature cake.
Guests can purchase the Kerry Pink Delight vanilla mousse and strawberry dessert from Kerry Hotel, Hong Kong. Priced at HKD58 (about USD8), 10 percent of the proceeds will be donated to the Hong Kong Hereditary Breast Cancer Family Registry.
In partnership with Guy’s Cancer, the cancer center at Guy’s and St Thomas’ in London, Shangri-La Hotel, At The Shard, London launches the Pink Afternoon Tea to support patients being treated for breast cancer. A portion of the proceeds from each afternoon tea sold will benefit breast cancer patients at Guy’s Cancer.
Created with and inspired by three patients – Rosemary, Lesley and Sasha – from Guy’s Cancer, Shangri-La Hotel, At The Shard, London’s afternoon tea is served in honor of the three women and their unique stories. The afternoon tea is served at TĪNG Lounge and Restaurant and GŌNG Bar for GBP70 (about USD86). All settings include: a glass of pink Duval Leroy Rosé, Prestige Champagne; a Pink Champion cocktail made with gin, salted Peychaud, Champagne and strawberry wine; or a Pink October zero-proof cocktail.
Shangri-La Hotel, Sydney is celebrating Pink October with a range of offerings that will benefit The McGrath Foundation, which supports individuals and their families affected by breast cancer. A portion of all proceeds from pink-themed offerings will be donated to The McGrath Foundation.
Guests can sleep in Shangri-La Hotel, Sydney’s Room 1907, which is decorated with flushed tones and furnished with pink pillows and amenities.
Guests can dine at Altitude Restaurant’s Pink Table with fuschia chairs positioned to overlook Sydney Harbour, savor Executive Pastry Chef Anna Polyviou’s special Strawberry Pop Cake, or drink pink at Blu Bar on 36 with three specialty pink cocktails.
Every Tuesday during October, Shangri-La Hotel, Sydney colleagues will wear The McGrath Foundation’s special pink socks in the spirit of Breast Cancer Awareness Month. The socks and matching wristbands are on sale at the hotel. All proceeds of the sales will be donated to The McGrath Foundation.
Makati Shangri-La, Manila is partnering with Avon Cosmetics, Inc. to offer a Pink Afternoon Tea. Available in the Lobby Lounge, the tea features an array of sweets and savories and comes with a complimentary Avon lipstick when guests publish a social media post encouraging their followers to sign up for Avon's Pink Light Walk & Run, a fundraising event that will benefit the Philippine Cancer Society.
Shangri-La Hotel, Kuala Lumpur is partnering with Bowerhaus, a local jewelry brand, to serve a special Pink Afternoon Tea available in the Lobby Lounge. For every tea set purchased, the hotel will donate RM20 (about USD5) to the Breast Cancer Welfare Associate of Malaysia (BCWA).
Shangri-La’s Far Eastern Plaza Hotel, Taipei is partnering with Marie Claire Taiwan and the Taiwan Breast Cancer Foundation to offer a Pink October Afternoon Tea in the Marco Polo Lounge. Twenty percent of the sales of each afternoon tea will be donated to the Taiwan Breast Cancer Foundation.
“According to the Malaysian National Cancer Registry (MNCR) Report 2011, cancer is one of the leading causes of death in Malaysia, and breast cancer is the most common form of malignancy affecting women," said Dr. Anita Boay, medical advisor of Kinabalu Pink Ribbon. "It’s not often that the public gets to sit down and talk with doctors about any concerns they might have or questions that they might want answered. For those who want to learn more about breast cancer in general, an event such as this is a great opportunity to do so."
“Shangri-La’s Rasa Ria Resort & Spa will continue to play a role in greater community engagement through platforms like this," said Fiona Hagan, general manager at Shangri-La's Rasa Ria Resort & Spa, Kota Kinabalu. "On this occasion we want to help support the drive for raising public awareness of breast cancer. We are excited to be a part of the Kinabalu Pink Ribbon campaign to educate women on the importance of early detection and treatment. The resort will continue to support this through a golf charity game on October 12 at the Dalit Bay Golf & Country Club. The proceeds from this golf tournament will go to Kinabalu Pink Ribbon for ensuring they continue to help drive this important message across Sabah."
Colleagues at Shangri-La Hotel, Chiang Mai show their Pink October support by wearing pink ribbon pins on their shirts throughout October. On October 18, the hotel will illuminate with pink lights. On October 19, the hotel will host the Pinktober Cancer Fun Run from the hotel entrance through the city.
A medical consultant taught simple exercises and gave nutrition counseling to colleagues at Shangri-La Hotel, Wuhan.
A local doctor led an educational talk about breast cancer awareness, detection and treatment for Shangri-La Hotel, Dubai colleagues.