Shangri-La Hotels and Resorts Launches Ride for Hope 3

On October 20, 2018, 32 cyclists from 30 Shangri-La hotels will ride 5,000 kilometers (about 3,107 miles) through Mainland China and Hong Kong over 15 days during Ride for Hope 3. Kicking off simultaneously, four routes will cover journeys from Nanchang to Shanghai, Xiamen to Shanghai, Beihai to Hong Kong, and Chengdu to Diqing. A fifth route will start in Hainan Island on October 29. All teams will reach their respective destinations on November 3, 2018.

Following the success of Ride for Hope in 2013 and 2015, the event will benefit the Ai You Foundation, a 5A-level registered foundation in China that engages in child health care and welfare, and its Morning Star Project. The project will help over 100 children with developmental dislocation diseases from underprivileged communities. “We are pleased to work with the Ai You Foundation on this ‘mobile’ charity drive,” said Charlie Dang, executive vice president of operations, East and Southeast China. “I am very proud that 30 of our Shangri-La hotels have taken the initiative to come together in a very memorable and meaningful way to support the Foundation’s work. By riding through more than 25 cities in Mainland China and in Hong Kong, and through the various social media channels, we want to raise more public awareness of these special children’s needs.”

Ride for Hope 3 aims to recruit 5,000 volunteer cyclists along the four routes. Those wishing to join the ride can register at any of the 30 Shangri-La hotels and pay a participation fee of RMB200 (about USD29) each. Part of the entry fees and charity sales revenues collected will go towards Ai You Foundation and benefit children who have enrolled in the Ai You Morning Star Project. The event will also engage consumers through online charity sales, charity galas and media events.

The event is sponsored by Perfect China Group Co., Limited. As the major sponsor, Perfect China is committed to strengthening their support to sustainability and public health by contributing to meaningful causes.

“We deeply appreciate the generosity and support of all our colleagues, partners, cyclists, sponsors and participating Shangri-La hotel guests and consumers for this project. Their contribution will help to make a huge difference to the lives of these special needs children,” said Dang.

“We are honored to partner with Shangri-La. Their support will enable our orphaned and children with degenerative diseases to receive effective treatments to help them lead normal lives,” said Zhenzhen Luo, assistant secretary general of Ai You Foundation. “Bike riding is a unique way to raise more awareness and engage consumers to support the Ai You Morning Star Project. We appreciate the opportunity to explore such an innovative way of improving the lives of vulnerable children and partnering with companies and the public to solve social problems together.”

The Three Ride for Hope Routes and Participating Hotels

Route 1: Nanchang to Shanghai Shangri-La Hotel, Nanchang; Shangri-La Hotel, Wuhan; Shangri-La Hotel, Hefei; Shangri-La Hotel, Nanjing; Shangri-La Hotel, Yangzhou; Shangri-La Hotel, Changzhou; Traders Fudu Hotel, Changzhou; Shangri-La Hotel, Suzhou and Jing An Shangri-La, West Shanghai. Route 2: Xiamen to Shanghai Shangri-La Hotel, Xiamen; Shangri-La Hotel, Fuzhou; Shangri-La Hotel, Wenzhou; Shangri-La Hotel, Yiwu; Shangri-La Hotel, Ningbo; Shangri-La Hotel, Hangzhou; Midtown Shangri-La Hotel, Hangzhou; Kerry Hotel Pudong, Shanghai and Shangri-La Hotel, Shenzhen. Route 3: Beihai to Hong Kong Shangri-La Hotel, Beihai; Shangri-La Hotel, Guilin; Shangri-La Hotel, Guangzhou; Futian Shangri-La, Shenzhen and Kerry Hotel, Hong Kong. Route 4: Hainan Island Shangri-La's Sanya Resort & Spa, Hainan and Shangri-La Hotel, Haikou. Route 5: Chengdu to Diqing Shangri-La Hotel, Chengdu; Shangri-La Hotel, Xian; Shangri-La Hotel, Lhasa and Shangri-La Resort, Shangri-La.

Thank you to our sponsors and our hotels involved in the event. Good luck to the cyclists taking on Ride for Hope 3!