Mid-Autumn festival is celebrated every year on the 15th day of the eighth month of the lunar calendar as the second most important festival in China, after Chinese New Year. Throughout China and other parts of Asia, Mid-Autumn Festival is recognized to express thanks to the moon and celebrate a prosperous harvest season. Beyond celebrating a successful harvest season, the festival is observed as a time to reflect on and give thanks for family, friends and blessings in one’s life.
During the festival, round flavored pastries known as mooncakes are traditionally gifted as tokens of appreciation to loved ones. The pastry’s circular shape symbolizes completeness and togetherness, while also signifying the shape of the harvest full moon, which symbolizes prosperity and reunion.
Check out how our hotels in Hong Kong and Tainan engage with their guests and communities with special CSR mooncake boxes.
For the 15th year in a row, Island Shangri-La, Hong Kong and Kowloon Shangri-La, Hong Kong have teamed up for a charity mooncake sale to raise funds for the Heep Hong Society, the hotels’ EMBRACE beneficiary, which provides education to children with special needs. The charitable gift boxes come with four traditional mooncakes with lotus seed past and double egg yolks, all wrapped in special packaging and decorated with drawings from children at the Heep Hong Society.
Sold for HKD408 (about USD52) per box at Island Shangri-La and HKD418 (about USD54) per box at Kowloon Shangri-La, all proceeds from the sales benefit the Society’s diversified services and facilities.
During Mid-Autumn Festival, Kowloon Shangri-La will extend its CSR celebrations to visit YOT, a local elderly home and the hotel’s EMBRACE beneficiary, with mooncakes, fruit and refreshments.
In Taiwan, Shangri-La's Far Eastern Plaza Hotel, Tainan presents the Exquisite Moon Cake Gift Box, a special charity mooncake gift box to celebrate Mid-Autumn Festival. Sold at TWD988 (about USD32) per box, the hotel will donate TWD150 (about USD5) for every box sold (up to 300 boxes) to the Bethlehem Foundation, which provides health services and financial aid to children with developmental delays who are younger than age six.
“What better way to celebrate the festive season than by raising funds that will directly help Tainan’s people in need?” said Doris Pu, communications manager at the hotel.
The Exquisite Mooncake Gift Box contains six exclusive Taiwanese flavors including “Nverhong” Aged Shaoxing Wine (a type of rice wine), Mullet Fish Roe, Quinoa and Oolong Tea, Plum, Sweet Potato and Dried Radish. The hotel estimates a total of TWD45,000 (about USD1,465) will be donated to the Bethlehem Foundation from the mooncake sales.
Beyond mooncake sales, check out how our properties throughout China celebrated Mid-Autumn Festival by engaging with their communities.